The COVID global lockdown has not just confined us to our homes but thrown at us challenges of various dimensions. However, despite these challenges, our creative leaders have continued to conceptualise work that inspires. He has over 14 years of experience across Mumbai, Delhi and Kuala Lumpur. In a conversation with e4m, he speaks about the new disruptions in the field caused by the COVID scenario, creation through constraints, client-spending and more. Usually, you just get dependent on having this large team and this collaborative environment. What this situation has done is that it has minimized that because now, all you have is yourself, your ideas and a laptop. And I think personally for me, it's been a challenge but it's also been something that's helped me grow as a creative person. For all these years, you've been dependent on this agency-infrastructure. And suddenly that's taken away. So what can you create when you have nothing? It's been a challenge but it's been something that has immensely added to my own growth. Your work for Pampers. I mean, this is not a situation where things are working in the way they used to be.
A most relevant industry list, acknowledging significant women in the industry who are raising the bar for native advertising. It excites me that the industry includes so many savvy and influential women. Not only is the discipline on the rise but so is the pool of talented professionals that we can look to for inspiration and guidance. This genuinely excites me. A lot.
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