To make Huggies more meaningful to parents, Accenture introduced a new global creative platform and brought it to life across the customer journey. For half a century, Huggies has been a category leader and babycare icon, familiar in cultures around the world. But, somewhere along the way, it had become less meaningful to modern parents, making it vulnerable to global rivals and new startups. To make Huggies more meaningful to parents across the globe, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience. We needed to define a brand purpose that could unify how Huggies shows up around the world for a new generation of parents. With decades of experience and innovation, Huggies could help parents feel more secure across their journey and offer babies the comfort they need as they navigate their new world. From the moment parents give birth, the whole world is a giant unknown. But the same is true for their babies. Both need a little reassurance to feel secure as they grow. We harnessed the creative power of Accenture, led by our Droga5 team, to bring this platform to life globally, tailoring to the needs of each market. We modernized the identity system, which launched globally with our new creative platform to create a cohesive visual language that takes on the characteristics of wise, approachable, and playfully irreverent. We thus transformed an outdated brand aesthetic into a globally-minded system that was not only relevant again, but groundbreaking, and which set a new tone and level of design achievement for the entire category.
Babies come in all shapes and sizes. But for some reason, not all diapers are designed with curves to fit their bodies. Which is odd, considering one of the curviest parts of a baby is its squishy little, well, you know, its butt. Huggies are designed with a curved and stretchy fit allowing babies of all shapes and sizes to squiggle, wiggle and jiggle around in comfort. And their new 'Baby Butts' campaign highlights the range of baby butts and all the different movements babies can comfortably do when they are wearing Huggies diapers. The new creative spot features babies of all shapes and sizes moving their butts, set to a new, exclusive , quirky dance track that calls out the different shapes and the fun activities baby is doing. We had a ton of fun with the creative and song and we know parents and baby will, too. The new film, created in partnership with Quality Meats and directed by acclaimed commercial and music video director, Keith Schofield, is launching this month alongside a digital, print, and radio campaign. The catchy song was created by FuturePerfect, and a longform version will be featured on Spotify and Pandora. Additionally, various social media, influencer and PR activation elements will be rolling out over the coming months.
I want huggies. Huggies | We Got You, Baby | Droga5
Campaign Orchestration An exercise that architects and prioritizes campaigns to achieve long and short term goals. Refreshed global identity system The Huggies rebrand honors the past, while looking to a digital-first future. Create your own LBB icons. For half a century, i want huggies, Huggies has been a category leader and babycare icon, familiar i want huggies cultures around the world. Edition : International Language : English. We had a ton of fun with the creative and song and we know parents and baby will, too. Login or Register. CASE STUDY Global creative media platform for the digital-first future To make Huggies more meaningful to parents, Accenture introduced a new global creative platform and brought it cicho wsza szampon przeciw wszom life across the customer journey. Production Caviar. To make Huggies more meaningful to parents, Accenture introduced a new global creative platform and brought it to life across the customer journey. Huggies are designed with a curved and stretchy fit allowing babies of all i want huggies and sizes to squiggle, wiggle and jiggle around in comfort. More News from Quality Meats. How it works. Which is odd, considering one of the curviest parts of a baby is its squishy little, well, i want huggies, you know, its butt.
For half a century, Huggies has been a category leader and babycare icon, familiar in cultures around the world.
- CASE STUDY Global creative media platform for the digital-first future To make Huggies more i want huggies to parents, Accenture introduced a new global creative platform and brought it to life across the customer journey.
- For half a century, Huggies has been a category leader and babycare icon, familiar in cultures around the world.
- We needed to define a brand purpose that could unify how Huggies shows up around the world for a new generation of parents.
- But the same is true for their babies.
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Advertising Agency. Both need a little reassurance to feel secure as they grow. Refreshed global identity system The Huggies rebrand honors the past, while looking to a digital-first future. Ballgorithm SAXX. Skip to main content Skip to footer. Work from Quality Meats. A massive rebrand of this kind deserved the attention of a massive audience. During the game, real-time tweets to baby explained the ins and outs i want huggies the plays, the commercials, and the halftime show, i want huggies, inviting some playful callouts from other brands.
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How it works. But, somewhere along the way, it had become less meaningful to modern parents, making it vulnerable to global rivals and new startups. Call for change The rebirth of a global icon For half a century, Huggies has been a category leader and babycare icon, familiar in cultures around the world, i want huggies. Quality Meats. A framework on how the brand should behave across paid, owned and earned channels based on objectives, brand purpose, campaign orchestration and creative inputs. Campaign Orchestration An exercise that architects and prioritizes campaigns to achieve long and short term goals. We thus transformed an outdated brand aesthetic into a globally-minded i want huggies that was not only relevant again, but groundbreaking, and which set a new tone and level of design achievement for the entire category. Both need a little reassurance to feel secure as they grow. Edition : International Language : English. The catchy song was created by FuturePerfect, and a longform version will szampon dove na wypadanie włosów featured on Spotify and Pandora.
More News from Quality Meats. Login or Register. Connections Strategy A framework on how the brand should behave across paid, owned and earned channels based on objectives, i want huggies, brand purpose, campaign orchestration and creative inputs. Which is odd, considering one of the curviest parts of a i want huggies is its squishy little, well, you know, its butt. When tech meets human ingenuity Bringing our creative platform to life around the globe From the moment parents give birth, the whole world is a giant unknown.
Login or Register. Chicago, USA. We thus transformed an outdated brand aesthetic into a globally-minded system that was not only relevant again, but groundbreaking, and which set a new tone and level of design achievement for the entire category. Huggies are designed with a curved and stretchy fit allowing babies of all shapes i want huggies sizes to squiggle, wiggle and jiggle around in comfort. To bring this platform to life, we created a pieluchomajtki 120 toolkit of strategic resources to inform local market platform adaptation:. Masterbrand Architecture A portfolio architecture that streamlines global marketing initiatives and ties them back to our i want huggies. A massive rebrand of this kind deserved the attention of a massive audience. A framework that ensures the work delivers against designated objectives and assesses impact across the holistic media ecosystem—paid, owned and earned, i want huggies. When tech meets human ingenuity Bringing our creative platform to life around the globe From the moment parents give birth, the whole world is a giant unknown. The catchy song was created by FuturePerfect, and a longform version will be featured on Spotify and Pandora. Advertising Agency. We modernized the identity system, which launched globally with our new creative platform to create a cohesive visual language that takes on the characteristics of wise, approachable, and playfully irreverent. Which is odd, considering one of the curviest parts of a baby is its squishy little, well, you know, its butt. How it works. Ballgorithm SAXX. Connections Strategy A framework on how the brand should behave across paid, owned and earned channels based on objectives, brand purpose, campaign orchestration and creative inputs, i want huggies. But, somewhere along the way, it had become less meaningful to modern parents, making it vulnerable to global rivals and new startups. Babies come in all shapes and sizes. The new film, created in partnership with Quality Meats and directed by i want huggies commercial and music video director, Keith Schofield, is launching this month alongside a digital, i want huggies, print, and radio campaign.
